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Personal Commentary: Beyond Plato's Legacy--A New Look at the Art of Persuasion

  • Broadcast in Education
Cathy Bennett

Cathy Bennett


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On my last show, chairperson for Communications Studies at Marylhurst University, Jeff Sweeney, shared that Plato's shadow on persuasion is still a hot topic among communications scholars. How about the average person, who doesn't care who Plato was, much less that he cast a shadow on persuasion...What do they feel about the art of persuasion? Considering myself an average person, working in sales and marketing most of my life, I have something to say about that. I will comment on several aspects of persuasion as I experience them, asking and answering some questions about why I think we tend to avoid persuasion. Join me January 19th and see if you agree...I'll have to warn you in advance, I think outside the box...so be prepared to be challenged about your beliefs about persuasion.