The over-50 "Boomer" generation, the largest, richest and biggest spending segment in the history of American Marketing. "Baby-Boomer's" redefined middle-age, just as they've done with every other stage they've gone through. The sheer size of the market gives them a louder voice. When this generation sneezes, the country catches a cold, Marketing News, Jan, 1996.
Circa-2014---Boomer kids had the most powerful toy of all, THEIR IMAGENATION. Baby Boomers as kids were so lucky. Children had once been put to work if not in factories and farmyards then in kitchens, cellars. Now children have been put to work again.
Homework in kindergarten...etc.
Week-ends, learn to read...etc.
Boomers as kids did...etc.
Children are our future treat them...etc.
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