'When we talk about old age, each of us is talking about his or her own future!" Quote from the late Dr. Butler.
'AGEISM' can be defined as ideas, attitudes, beliefs and practices. It's relative.
GLOBALLY we need an attitude adjustment about 'aging." AGING has been theorized, intellectualized and spiritulized but NEVER GLAMOURIZED. The new aging paradigm redefines aging, the dynamic vibrant and healthy 60-70 year old is the NEW 40-50 year old.
2012, the time is ripe FOR CHANGE. It's time for marketing messages targeted to adults over 55 to reflect their lives today. Why is the world so slow to respond to the older adult? The sheer size of the fastest 65 + populations...80 million 65+ more than ages 25-45 will challenge businesses, industries and government to provide new, better and more services for years to come.
We all have a stake...etc.
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