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REGGAE ROUND TABLE CHAT:Booking Agency/Agents are the Work Force for Artists

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Booking Agency/Agents are the Work Force for Artists,Groups, Bands And Touring

An agent is an integral asset in a budding artist’s career now more than ever before. With record labels playing less of a role early on, often times an agent is discovering and signing talent before labels do.

If unsigned artists are able to establish themselves through a Website, release their own tracks, obtain great reviews, and build a strong fan base, it’s more likely that those artists will catch the eye of an agent.  Agents are constantly reading, researching and surveying all of the resources available to them online and offline, in an effort to identify prospective new talent.

Success in this business ultimately depends on the artist. One of the best ways for an artist to break into the music scene today is through touring. For certain artists, the best option may be to tour immediately, especially if their music is already well-known on the Internet. In other instances, it’s more effective for artists to start by building recognition through social networking, and subsequently, touring.

Years ago it was common for artists to utilize other channels of promotion to reach a new fan base such as MTV. The record label would then promote its artists and their music videos.  While those channels are still important, they’re not as influential today as they once were, and artists aren’t waiting around and relying on those mediums to have careers.

An artist will always get to a point where they need to reach a new audience, and with the Internet and access to social media at their fingertips, an artist has a pretty good chance of developing an independent fan base on its own.

 

- See more at: http://www.sonicscoop.com/tag/booking-agent/#sthash.n2uCmaPp.dpuf

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