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Why American Businesses Fail

  • Broadcast in Business



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So far, and without fail, every single one of the locations I've visited have shared the same story...

If only they'd invested some time and energy into these four simple things to guarantee their success.

1. Marketing and lead generation.

I'm not talking about making a cute tri-fold brochure, flyer, or a fancy business card and calling it "marketing".

2. Sales and conversion.

Not a single one of the businesses that I stopped by had a predictable, proven, or systematic sales process to convert leads and prospects into paying clients. Even worse, when I asked what their closing percentage was or what the average client lifetime value was, they were clueless.

You can't improve what you don't measure.

People who should listen to this show are entrepreneurs