Give, and you shall receive more in life.
I bet you have some incredible stories in your own life and business where you've told people EVERYTHING you know about a subject and they still ask, "So what's the secret?"
And so that is why you can give away plenty of free advice, attracting people into your world with goodwill and good wisdom, and they will still buy.
You build up the Know-Like-Trust (KLT) factor with free content and then you continue to deliver more great wisdom and step-by-step guidelines in your paid content, and people will still buy, because they believe that you are hiding something.
...because your prospects and clients will never give up hope of discovering that one last secret they think you are holding back.
Give away free content to build your business, and know that we silly humans will never be satisfied with what you give away, because we always believe that you have more, that one secret that you are holding back.
People who should listen to this show are entrepreneurs, career coaches, solopreneurs, executive coaches
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