Small Biz Prayer Network  

No matter how things get, it is so important to stick to your schedule.  In fact if you don't have a schedule you're subject to get off track and stay off track for a long time and not notice that you re drifting from your intended assignment.  For years I had intentions of doing things during the course of a day but I would find myself floating all over the map.  It's not that I wasn't busy.  I was just busy doing things that weren't IPA (Income Producing Activity).

IPA is any a activity that has the potential to lead you to a transaction.  For example, making phone calls to prospective clients is IPA if the phone call has the potential to lead to an appointment for a meeting.  A meeting is IPA if it has the potential of leading to a listing or attaining a prospective buyer.  There are a host of IPA's that we should do daily, weekly, monthly, quarterly and annually.

Here's what my ideal daily and weekly IPA is:  I say ideal because I haven't perfected it yet.  It's the human part of me that keeps blowing it. lol...

Blogging - I blog at least three times a week in various social networks.  When time permits I blog more. Blogging is my way of staying connected with people I know and a great opportunity to meet new people. (90 minutes weekly)

Phone Calls - I make at least 3 phone calls a day to give away free business directory listings and free business risk assessment tools to Realtors, Insurance Agents, Financial Planners and other business owners.  The directory listings are valuable to the professionals I speak with because they give additional exposure among other B2B professionals.  The risk assessment tool is valuable because it helps the professionals understand the functionality of their business in 5 different categories.  It can also be used by the professional to help their own business clients. (90 minutes weekly)

Email - I send an email campaign to my list of prospects weekly.  These are people who have double opted in to my receive my newsletter.  The email campaign varies.  It will most often be something generic that is non-salsey. Sometimes I give away a valuable free internet tool or offer marketing tips.(20 minutes weekly)

Talkcast - I do a talkcast (podcast) weekly to provide inspiration and encouragement to business associates. Often the talkcast is related to one of my blogs.  There is always a tag at the end of my talkcast letting people know how to contact me. (30 minutes weekly)

Networking - I network once a week with a group of Realtors where we exchange marketing ideas and share leads. (60 minutes weekly)

 SEO - Search engine optimization is big part of my weekly activity.  At least 3 times a week I am submitting my syndicated blogs to the search engines.  I use what's called a daisy change approach to get traffic to my blogs and talkcasts which attracts new readers and listeners. (120 minutes weekly)

The key for me is sticking to my schedule. Of course there are times when I get off track.  What I do to help myself stay on track is post it on my white board in my office.  Another key is planning the night before so I get up understanding that my day is already mapped out.  This is absolute key for me.  Even this particular blog was planned out the night before.

Off to give away my free business directory listings and business risk assessment tools.

Make today the best day of your life,

Ced

p.s. If you are looking for a new career visit GreatCareerplan.com

Once in a while I come across a person who wants to know about community legal services. For the most part they have reached the lowest limits of their financial situation. One of the most unfortunate things is to need legal help and not know where to get it or be able to afford it.

One thing that most middle income folks who fall on hard times don't know is that when they fall below the middle income level, there are a host of free services provided for them. Of course because they have never had to access them before they have no idea of these services. One of these services is community legal services. The good thing about the internet today is all a person has to do is Google what they are looking for and they can find it. Unfortunately one of the last things that is on the mind of a person in a stressful life event is Google.

Although community legal services offer help to lower income families, what does a middle income family do when they need legal services? After all even the middle class in today's economy would have a tough time securing legal help if it was needed. The equity in our homes used to be our safety net. Today it's sort of a toss up. It will depend on where the economy is on the given day you were in need of legal assistance.

With community legal services only being available to lower income families and the middle income families not qualifying there has to be a better way. There is. It's called Prepaid Legal Services.

Did you know that 80% of Europeans have a Prepaid Legal Plan? Did you know that less than 3% of Americans even know about Prepaid Legal Services. Those in the Real Estate and financial services field for the most part have heard of it. But only a fraction of the Realtors and Financial Services professionals I know own a Prepaid Legal Plan.

If you are looking for a way to better serve your clients before they fall into hard times, consider learning the benefits of owning a Prepaid Legal Plan.

There is lots of talk about viral marketing.  But can we go beyond viral marketing?  The truth is yes we can.  In fact all we have to do is re-incorporate our offline marketing as part of our viral marketing plan.  Many people who discover the internet fall so much in love with it because it's easy to hide and not have to deal with rejection so much.  What that does is leave a wide open opportunity for those folks who understand the benefits of working offline and online simultaneously.

Have you discovered the power of going beyond viral marketing?  I hope you have because it is what the pros do.  Pros understand people and wherever they are able to connect with people that is where you'll find them.

 

Online and offline marketing is beyond approach.  Here are a keys you might want to incorporate in your marketing plan.  Remember these are things you can do online and offline.

1. Network Meetings

2. Niche Marketing

3. Loyal Customers Marketing

4. Prospect Marketing

5. Suspect Marketing

Go for it and see what happens in your business.  Just imagine the number of angles you will be approached regarding your business.  What's better, 1 or 5 or 6?  I'll take 5 or 6 everyday.

 

If you would ever consider selling anything else besides what you're currently selling, this guy says you could make three times what you are making by next year.  Click here to find out how then call Ced Reynolds @ (909) 597-3502

Listen in as Ced talks about when life happens and what to do about it. This show is one to archive for future listening. You'll be sure to pick up additional nuggets with each listen.

When it comes to talking about the obvious, sometimes we do everything we can not to be the one who brings it up. Why is that? In business it's customary that professionals disclose everything necessary that pertains to a transaction. That should be a given. But sometimes we overlook stating the obvious for two reasons.

Fear is a big factor why we fail to talk about the elephant in the room. When we at the close of a tough transaction that has had a lot of complications who wants to bring up a potential deal breaking detail. Fear will cause us to do the wrong thing that leads to a more trouble than we can ever imagine. Talk about the elephant.

Inexperience just comes with the territory. When we are inexperienced we tend to hope others take the lead. Well inexperience only lasts for so long. Take the initiative and talk about the elephant.

A small elephant has become a big elephant in the last several years. It is identity theft coverage. We have clients who have just made the biggest purchase of their lives and their personal non-public information has been exposed to more people than they could imagine. This is a big elephant that needs to be talked about.

One last thing. What do you do when you don't know what to say about the elephant in the room? Point to the person who has been trained to speak specifically about the elephant. Move past the fear and don't let inexperience stop you from exposing that elephant. Your clients see the same elephant and they don't know what to do, but you do...

Ced Reynolds

Listen in as Entrepreneurial Pastor Ced Reynolds talks about the ins and outs of Social Networking. A show you'll definitely want to tune into.