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Customer Experience: New Mind Meld Methodology

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Bruce Belfiore interviews Mark Coudray on his brand new methodology that creates vastly improved connections between agents and customers. A recent trial resulted in an increase in reservation closure rates from 24.9% to over 70%, as well as an increase in satisfaction. Leveraging his knowledge of the human mind and decision-making processes, Mark has created a unique approach that begins with listening to customer calls very carefully, then coaching agents in ways no one has ever done before.

Mark's professional activities involve the strategic planning, direction, and transition for companies moving from an analog marketing delivery model to a digital model.  Mark is actively involved in the R&D of sales, marketing, and analytically driven social media technologies as well as the implementation into commercial environments. This is the third round of digital disruption within the communications industry, and the forces and drivers for this disruption have now spread to all businesses. Segments served include health, retail, entertainment, education, and industrial/manufacturing. Prior to his current activities, Mark focused on developing and implementing digital technologies for the specialty printing industry.  His work has been published globally in more than 400 articles, papers, and columns. Mark’s columns have appeared continuously in multiple industry publications for more than 25 years. He has worked with client companies in 41 countries. His implementations, products, and services are offered in the areas of digital workflow design, consulting services, software development, technical seminars, workshops, technical assessment, and expert witness testimony. Mark received a BS degree in Graphic Communications in 1977 from California Polytechnic University, San Luis Obispo, California.

Learn more about this new sales approach by reaching out to Mark directly at:  coudray@DScisive.com

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