Sales Expert, Mark Coudray, joins CallTalk to discuss the changes that have occurred with the advennt of the digital world and how that has impacted the sales channels. We will look into the changes in communication, campaigns, and closure rates, and it's all good news!
His professional activities involve the strategic planning, direction, and transition for companies moving from an analog marketing delivery model to a digital model. This includes the evolving changes to how goods and services are marketed, sold and delivered, as well as the analytics and metrics for how performance is measured. Mark is actively involved in the R&D of sales, marketing, and analytically driven social media technologies as well as the implementation into commercial environments.
Prior to his current activities, Mark focused on developing and implementing digital technologies for the specialty printing industry. He is well known as a leader and strategist for industries disrupted by digital technologies.
His work has been published globally in more than 400 articles, papers, and columns. Mark’s columns have appeared continuously in multiple industry publications for more than 25 years. He has worked with client companies in 41 countries. His implementations, products, and services are offered in the areas of digital workflow design, consulting services, software development, technical seminars, workshops, technical assessment, and expert witness testimony.
Mark received a BS degree in Graphic Communications in 1977 from California Polytechnic University, San Luis Obispo, California. He graduated Summa Cum Laude
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