There has been a lot of discussion about businesses that have jumped into the social web by engaging on public platforms like Facebook, LinkedIn and Youtube for marketing purposes - to grow customers and to talk about what the company has to offer. But, these sites online are merely the tip of the social technology iceberg for business. The social business solutions today need to extend a layer of social capability across every level of the business, internally and externally. A true social business engages customers and employees across the organization, from customer service, to marketing, to employee collaboration and activation. It integrates culture, community, changed work flow and processes for responding to customer interaction. A social business engages in a true conversation by listening, collaborating and changing behaviors. Through these interactions, communities are created based on commonalities of beliefs, behaviors, likes, attitudes and aspirations. These groups come together to inspire each other and others. Great communities don’t just happen; like any bountiful garden, they are strategically planted and lovingly cultivated. Laura Good, Director of Programs and Operations at SARTA and the Executive Director at Social Media Club Sacramento will discuss the importance of communities, the benefits of community and how to successfully grow communities. C7group’s founder, Jeff Marmins, will discuss the importance of fully integrated social business practices and the value of communities in this process.