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Marketing Is Not Enough: Social Business 3.0

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There has been a lot of discussion about businesses that have jumped into the social web by engaging on public platforms like Facebook, LinkedIn and Youtube for marketing purposes - to grow customers and to talk about what the company has to offer. But, these sites online are merely the tip of the social technology iceberg for business.

The social business solutions today need to extend a layer of social capability across every level of your business. Everything you need to make quick, smart and cost effective decisions. Right at the moment it matters the most.

A true social business engages customers and employees across the organization, from customer service, to marketing, to employee collaboration and activation. It integrates culture, community, changed work flow and processes for responding to customer interaction. A social business engages in a true conversation by listening, collaborating and changing behaviors.

C7group’s founder, Jeff Marmins, will discuss fully integrated social business practices and technology choices for an organization. He will highlight the benefits of a systemic social business strategy, choosing the right process and tool for your target, and best practice implementation.

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