NBC named the first 12 of its 32 selected artists/contestants who will move onto the Battle round of the new vocal competition series “The Voice” featuring its four musician coaches -- Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton. Viewers will gain rare access to artists/contestants via Twitter and Facebook.
Much like today’s music stars, the artists/contestants are encouraged to interact with viewers via social media to build a fan base. The fans will have an important role in the live performance shows, as they will have the opportunity to vote to save their favorites on each coach’s team. In the finals, each coach will have one artist/contestant left to represent them and that artist’s fate will be in the viewer’s hands. One of the four finalists will be named “The Voice" -- and will receive the grand prize of a recording contract with Universal Music Group and $100,000.
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