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KEVIN RUDOLF!

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Having worked himself up from guitar virtuoso to electronic music maven to studio musician to recording artist to hit producer, Kevin Rudolf is one of today's premier Renaissance Men.

Those who heard "Let It Rock" without knowing Rudolf would be forgiven for thinking the hit single came out of nowhere. In fact, it was actually just one step in an already long and storied career. Now, after experiencing the gift and the curse of a huge record, Rudolf returns a smarter, more experienced, songwriter, singer and producer with his upcoming album, which has yet to be titled, featuring guest appearances by Three 6 Mafia, Lil Wayne and Rivers Cuomo.

With the success of "Let It Rock," Rudolf's mind state shifted from tenuous to confident. "When you make a hit, you become a hit-maker in your own mind. Your whole swag is different and you get a lot of confidence in your success," says Rudolf. "With the new album, I'm going into it as someone who knows how to make hit records. Last time, I was just scrounging to figure out how to get on. Now I'm on and it's just about building on what I've achieved already. I know what I'll never do again."

For the upcoming album Rudolf relocated from Miami to Los Angeles, building an in-house studio that became the de facto recording center for some of music's biggest acts, including Weezer, Simple Plan, Leona Lewis, Three 6 Mafia and Natasha Bedingfield. A new Hit Factory of sorts, Rudolf's house became a creative wellspring, attracting top talent that equally influenced, and was influenced by, his production skills.

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