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Butch Hamilton

Writing good effective press releases is one of the most important aspects of internet marketing. 

A press release, when properly written will often come to the top of a search engine relatively quickly.  Here are a few guidelines to follow when approaching this often overlooked, but highly effective means of getting one's website noticed.

1. The first lines of your press releases shall include: "FOR IMMEDIATE RELEASE" (or FOR RELEASE Dec 25, 2002) and "For more information, contact:" followed by your contact information.
2.Craft a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you don't know how, read a number of compelling headlines till you get some idea.

3.Hook reader with the first paragraph. A first paragraph shall summarize the five W's: who, what, where, when and why. In fact, most readers will give up if you haven't "hooked" them in the first few lines.
4. Put the most important information at the beginning. This is a tried and true rule of journalism. Never hide golden points to the end.
5. Don't sell but answer questions! Making over-inflated statements is helpless to your business. Write a release that answers questions about your business, rather than piling flowery adjectives without saying why.
6. Don't say it, show it. Avoid saying something is "unique" or "the best". Instead, show how people will benefit - i.e. save time, save money, make their life easier, etc.

7. A 'non- biased' source like university professor or software reviewer is very helpful. 8. Provide all possible contact information including mail address, telephone, fax, e-mail and web site (especially for online business).
9. Proofread & Proofread! Do remember to proofread your press release for typographical errors before you send them out.

10. End your press release with "###" (without the quotation marks) after your last lines of text. This symbol lets the editors know they have successfully received the entire release.

11.  Use good relevant and original content in your press release.  This is NOT the place for copying and pasting...search engine spiders can tell the difference...

12.  Don't do what everyone else does...never SELL in a press release...just put good information and approach this area as if you are funnelling people to where you want them to eventually land.

13.  Think differently about your project.  You simply cannot sell anyone anything at any time.  Once you begin to understand this, the process becomes simple.

Here is some other great info on the art of writing an effective press release:

Press Release Format Guidelines FOR IMMEDIATE RELEASE: Headline Be creative and keep it to one sentence.
Capitalize the first letter of all words but do not use all caps.

Exclamation marks (“!”) only sell your release as advertising, not news.

Paragraph 1 City, State, Month, Day, Year – Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message such as the five W's - who, what, when, where, and why.

This paragraph should summarize the press release and include a hook to get your audience interested in reading more.

Paragraph 2, 3, 4, … These paragraphs should contain more detailed important information, and make up the body of the release. 

Make sure you use correct grammar so as not to affect your credibility negatively.

Use quotes or information about businesses, and most importantly have an angle that will appeal to journalists (often by connecting your release to current events or issues).

Effective releases usually utilize a strategy known as the inverted pyramid, which is written with the most important information and quotes first.

The body of your release should be more than one paragraph.

The final paragraph should restate and summarize the key points of your release.

Additional 1 Provide avenues for the reader to obtain additional information, demos, samples, etc., but please DO NOT include Internet links.

Additional 2 Trademark acknowledgment, product or event timelines, availability, logistics, etc.
Additional 3 Background information about the company featured in the release, if appropriate, as well as any applicable safe harbor statement. ### (end with these characters) A FINAL NOTE: With an effective release, it should be possible to cut off the bottom half of the release and still provide journalists with sufficient information.

Here are some examples of my press releases: 

Intuitive Internet Marketing|Internet Marketing Strategies - Free ...
press release,Plugging into to the ebb and flow of the internet is one way to be successful in the game of promoting a website.
www.free-press-release.com/news/200608/1156081416.html - 16k -

Internet Marketing Systems|The Art of Staying Focused - Free-Press ...
press release,Focus, the art of never giving up, never giving in and never admitting defeat is one way to assure success.
www.free-press-release.com/news/200608/1155902356.html - 16k -

Internet Marketing How To? - Free-Press-Release.com
press release,Researching the how to's is essential to the online marketer today, but really the process is simple.
www.free-press-release.com/news/200608/1156038424.html - 16k -

Free Internet Marketing Tool Creates Opt In Squeeze Pages in ...
press release,New Free Squeeze Page Maker Tool Created.
www.free-press-release.com/news/200608/1156310336.html - 16k - 26 Aug 2006 -

eMergent Marketing Selected as Hotel Internet Marketing Agency for ...
press release,eMergent Marketing is fast-becoming a leader among hotel Internetmarketing agencies in the US.
www.free-press-release.com/news/200608/1156452073.html - 17k -

Why Should a Domain Name be Purchased for Internet Marketing...
press release,Choosing a relevant domain name to the website promoted will lead to increased traffic and search engine postitiong.
www.free-press-release.com/news/200608/1156227760.html - 15k -

Ultimate Software Program for Internet Marketing Success! - Free ...
press release,WebTrafficConnection is destined to be the most powerful software program for the ultimate success of internet marketers.
www.free-press-release.com/news/200608/1155991625.html - 16k -

The Leader in Internet Marketing Systems|Veretekk|Successful ...
press release,An internet marketing system that combines the most powerful marketing tools on the net today...the system called Veretekk...empowers real ...
www.free-press-release.com/news/200608/1155315793.html - 16k -

Internet Marketing Strategies-Funneling - Free-Press-Release.com
press release,The effective use of the funneling technique is simple to put into operation when fully understood.
www.free-press-release.com/news/200608/1154876547.html - 16k -

Google Internet Marketing Systems|Internet Marketing Systems ...
press release,Programs which lend themselves relevance with Google have a much better chance of success for home based business owners.
www.free-press-release.com/news/200608/1155477951.html - 17k -

Effectively Promoting on the Internet-Easier Than You Thought ...
Internet marketing has always been thought of as a complicated process where only a ... Any effective internet marketing system is nothing more than that. ...
www.free-press-release.com/news/200608/1154967737.html - 15k -

Internet Marketing System Designed by Tom Prendergast for Average ...
press release,The design of an internet marketing system, whereby any person, can learn effective internet marketing skills is the system called Veretekk.
www.free-press-release.com/news/200608/1155821768.html - 17k -

The Internet, The Global Marketplace is Ready to Do Business, are ...
However if you are looking to own a real, profitable, internet business that is the #1 internet marketing portal on the web today, I encourage you to click ...
www.free-press-release.com/news/200608/1156345321.html - 21k - 26 Aug 2006 -

New Online Marketing Tool Personalizes Website Sales Letters With ...
St. Augustine, FL, August 21, 2006 – Internet marketers can finally personalize their online sales letters the same way marketing professionals have done ...
www.free-press-release.com/news/200608/1156310271.html - 17k - 26 Aug 2006 -

MarketingScoop.com Launches One-Of-A-Kind Marketing Blog Directory ...
press release,Marketing Blog Directory launched by MarketingScoop.com, the Internet's premier provider of marketing tools, information, and resources.
www.free-press-release.com/news/200608/1156203693.html - 16k -

News Release - Monthly Report 200608
Ultimate Software Program for Internet Marketing Success! ...Internet Marketing System Designed by Tom Prendergast for Average People ...
www.free-press-release.com/news/200608/index-8.html - 45k - 26 Aug 2006 -

Handling Difficult People|Internet Marketing Difficulties|Problems ...
press release,Handling difficult people when marketing on the internet is really quite a simple process.
www.free-press-release.com/news/200608/1154409760.html - 16k -

Consistent Internet Marketing|Successful Internet Marketing...
press release,Consistent internet marketing disciplines lead to success on the net.
www.free-press-release.com/news/200607/1154122534.html - 17k -

Veretekk Announces the New Leads-O-Matic Internet Marketing System ...
press release,The awesome marketing power of leads-o-matic makes the internetmarketing system of Veretekk an even greater value.
www.free-press-release.com/news/200608/1155524618.html - 16k -

The Traffic Tsunami-Empowering Women Online for Success! - Free ...
in regards to internet marketing systems capabilities...Advertising, from a woman's point of view. That is specifically what The Traffic Tsunami is about. ...
www.free-press-release.com/news/200608/1155995427.html - 17k -

What is Search Engine Optimization|Why You Need Help Marketing Your Websites Online  Cutting edge information about the importance of your websites being search engine optimized for maximum results on the search engine of Google...

I Own the Internet|I-Own-The-Internet.com|How do I Own the Internet  Who is this guy who think he owns the internet?  Information on internet ownership and how to successfully promote websites to Google...

Domain|Domains|Domain Hosting|Free Domain Hosting|Free POP3 Email Accounts ... Great information on one of the best domain hosting companies on the net today...excellent rates...free pop3 email...free 5 page websites...and other awesome features...

Turbophone-Changing the Way You Think About Phone Service ...Information concerning the best residual and passive income producing systems to come to the internet in a very long time...

Comment Marketing|The Power of Comment Marketing ... Ever want to know how to get your websites listed on Google...start a comment marketing routine and watch the results begin to happen...

And the list goes on...

But I think you get the idea!

I will write your press releases and ezine articles for you. 

These releases will come up very quickly to the top of the search engines.  These are worth te money to you in your promoting!  When considering this option, you must be very clear in explaining to me just exactly what area in terms of keywords that you want approached with this press release.  Maintaing your focus is very important!

PR Web Release...full HTML Text...$135  For Maximum exposure this is the route to go with your press release.  The benefit here is the ability to place hyperlinks in the body of the release and the added exposure for your website is invaluable.

Free Press Release...with one hyperlink...on any topic you desire...$55

Ezine Article...on any topic you desire...   $85  (note:  some ezines require a wait time of 7-10 days before approval.  This is all dependent on the ezine I choose as to their requirements.)

Arrangements on all prices will need to be on a payment in advance only.  There will be given no guarantees as to the results as far as search engine placement, but I can tell you from experience, my press releases come to the top of search engines rather quickly.

I accept paypal for your payments.

All written information will be reviewed by you and approved before going live on the internet.

You will need to contact me to set up your appointments at :

Butch Hamilton




Fill out my Contact Form Here

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