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The TutuProject: Social Media Meets Breast Cancer Supporters

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I am honored to talk with Linda Carey and Marcela Shine and explore how they were able to get such national recognition, 50K Facebook Fans and huge press to support this fabulous mission. The “ Pink TuTu” is worn by Linda’s amazing husband, Bob Carey.

The mission of The Tutu Project™ is to support the fund raising efforts of The Carey Foundation for women with breast cancer. The Foundation strives to bring laughter and understanding to a community that has endured far too much.
 
Linda Lancaster Carey is a nine-year cancer warrior. She has worked for 18+ years as a manager and still photography producer managing multi- faceted projects. She has produced commercial and editorial assignments, managed fine art openings and gallery relationships for Bob Carey Photography.  She is the president of The Carey Foundation, which strives to ease the journey of women with breast cancer.  

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