PR 2.0: What Business Pros Need to Know About the Changing Communications Landscape

Are you using PR 2.0 to tell a different brand story...a more human and customized story connecting directly with stakeholders? Today's business professionals can't look at the old traditional broadcast model and expect that from sender to receiver the model will be successful in a social community. On the contrary, social communications is a peer-to-peer approach with people wanting to speak to people, and trusting information more from their peers and less from the media, big brands or the government. The rise of the citizen or journalist and democratized content has forever changed the strategy behind brand communication and smart business professionals know that they are planning for engagement and deep connections, which lead to everything from conversations, education and authority to participation, endorsements and relationships. The tables have turned and the CEO, CFO and CIO are not the C-Suite that matters, rather consumers are the new C-Suite and brands must pay attention. Brands are learning to embrace ways to participate with them by sharing meaningful information that answers questions, solves problems and helps with decision-making. The business professional who support PR 2.0 communication build better relationships, stronger communities and loyal customers for their brands. Deirdre K. Breakenridge,President, Executive Director of Communications at Mango! Marketing, will share her knowledge of this vastly changing field. She is co-author, with Brian Solis, of the book, "Putting the Public Back in Public Relations,” She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”