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Marketing Done Right! Mike Slover & The Campbell Line

  • Broadcast in Marketing
30 Minute Business Dig

30 Minute Business Dig


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Mike Slover, V.P. of Marketing for Campbell Cameras & The Campbell Outdoor Challenge, LOVES his job! Campbell Cameras is a camera store that’s fundamental selling proposition is selling video camera & equipment to the outdoorsman, specifically hunter & fishermen. Campbell Cameras has DOUBLED in sales growth the last two years and services clients all over the USA. Clients of Campbell Cameras include the producers of outdoor television and hunter & fishermen that have a desire to video tape their outdoor activities. Mike has worked with companies such as Nikon, Cabela’s, Wrangler & Audio Technica (the microphone company that services the Grammys). Today, he leverages advertising campaigns, targeting national networks such as, Versus, The Outdoor Channel, The Sportsman’s Channel & The Pursuit Channel. Strategic relationships are important in all sales and Mike will share his first-hand experiences with vendors and dealership relationships with companies such as Sony and Canon for highly protected product lines of professional video cameras. Mike, a forward-thinking expert for the Campbell Cameras direction and brand, will share his recent marketing successes, including an infomercial to air nationally featuring an exclusive line of editing software specifically designed for outdoorsmen by Campbell Cameras & The Campbell Outdoor Challenge! From sales calls, trade shows (like the ever fun “Shot Show” in Las Vegas), partnerships for outdoorsman video schools, to marketing and advertising for “The Campbell Outdoor Challenge”, a nationally televised outdoor hunting program, Mike will share his insights, experiences, tips, and birds-eye view for successful marketing strategies. Join us this Thursday, October 21, as Mike Slover takes us to the marketing world of Campbell Cameras & The Campbell Outdoor Challenge!