There is a saying in business, "Focus on the outcome, not the income." While you're in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money.
We often forget the big picture of why we started our business as we get lost in the minutae of the actual building of the business. But focusing heavily on the outcome...what impact are you creating for your customers and the world...creates a stronger business sense and structure than just figuring out how to make money.
Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. Joining Adam in this episode, he brings his expertise and strategy for organizations to build and champion themselves using their most powerful asset, their web presence.
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