The future is closer than you think. In a world that's changing faster and more furiously than ever, the ability to shift focus is critical.
Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't?
How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late?
Noted brand expert, Allen Adamson, joins Adam and offers a smart, calculated approach to knowing when to change course and how to pull it off.
You will discover:
If you want to why to stay competitive, you must shift; and why to stay credible, you must focus , don't miss this show!
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