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The Most Effective Way to Answer: "What do you do?"

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Business Confidential

Business Confidential

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How do you answer the question “what do you do?” at business networking or social events? Do you launch into your “elevator pitch?”

Does your elevator pitch make someone’s eyes glaze over or cause them to politely excuse themselves? If so, youre doing it wrong and it’s time to ditch your pitch.

Discover how to deliver your business message like a media pro when host Hanna Hasl-Kelchner welcomes sound bite expert, communications consultant, and Success Messaging Coach, Mary Jane McKittrick, author of Craft Your I.A.T. Pitch.™

She believes your marketing message matters most and says, "You have to craft messaging that connects the dots with everything you do – so that your world and your prospect’s world are in alignment and you’re not confusing the market.”

It’s a philosophy she’s used to guide executives, entrepreneurs, and even politicians to expand their income and circle of influence for decades.

Mary Jane has worked in in media, in front of and behind the camera, in a number of roles in TV news (as an anchor, reporter, and producer); and TV entertainment; as Director of Corporate Communications overseeing 5 offices statewide for a major NC health maintenance organization; and now as a business consultant and the Success Messaging Coach, helping entrepreneurs fine tune their message to attract their ideal customers and keep them for life.

This program is proudly sponsored by the Legal Leverage® Academy, a division of Business M.O. LLC.

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