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Attracting the ideal client is based on marketing to the right audience and understanding who your ideal customer is. There are some customers that you would not want as a customer because they would cost more time and resources than the customer is worth. Time is so important and it is one of the many reasons you have to decide if the customer is worth taking on as a customer. In this episode will cover ways to attract the type of customers that will pay for your premium pricing and will be more than happy to pay for the type of services and programs.