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You know how there’s certain people that just can literally make you smile by their enthusiasm and genuineness? Kathy Tolleson of ROAR Motorcycles is that person. We came across her interview on Entrepreneur.com and immediately her story pulled us in. She is a grandma that had a love for motorcycles and took the leap to create her business with ROAR Motorcycles. Their industry is largely dominated by males but Kathy wanted to cater to the women riders and create custom bikes for them. Kathy says that they don’t do a ton of advertising simply because the bikes are their word of mouth around town. This just shows you that if you think outside the box and find a niche that others will take notice.
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