Why Could You Possibly Need a Strategy?

Join us as we explore what a well conceived strategy can do for any organization whether business, agency, or NGO.

From its conception to its implementation, what gives impetus to a strategy is whether participants are fully engaged with it. A strategy cannot simply be a document that people read for information, it has to be a common agreement that makes it clear to all involved what the ultimate objective is, what each one will do to contribute toward that outcome in their day to day decisions. As Michael Porter, the Harvard University strategy professor, said: “The #1 purpose of strategy is alignment.”