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  • Moving from a Decentralized to a Centralized Revenue Marketing Organization

    in Marketing

    Join us as Kris Shorter, Director of Digital Marketing for Roche shares lessons learned as he led the move from a decentralized to a centralized Revenue Marketing organization at Roche.  This is a move we are seeing more companies make and you won't want to miss the practical advice, surprises to look for and naviagtion tips from Kris.

  • Guest | Traffic Masters Radio

    in Business

    Each week, Jan Riley, Founder of "You Create You" hosts an intimate short with guests from Directions U. Listen  
    Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

  • Guest | Traffic Masters Radio

    in Business

    Each week, Jan Riley, Founder of "You Create You" hosts an intimate short with guests from Directions U. Listen  
    Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

  • Cyber Security

    in Business

    On May 20, my guest will be Chris Moschovitis, the CEO of TMG-eMedia.  Chris studied Physics, Computer Science, and Mathematics, receiving his Bachelors of Science degree from The College at Brockport. His follow-up graduate studies at the University of Rochester, and New York University include advanced courses in technology, management, and education. In 1985 Chris was appointed Director of Academic Computing at Pratt Institute, and in 1987 he was recruited by the O’Connor Group for the position of Vice President of Information Technology. In heChris started his own company — the Technology Management Group. (“TMG” ) — focused on providing independent technology management expertise and outsourcing services. TMG further expanded its Internet offerings in 2004 by investing in emedia – a prominent, award winning, and internationally acclaimed interactive agency, forming TMG-eMedia, one of the premier independent consulting firms in the country. Over his career at TMG Chris has personally led a wide array of projects including: Due Diligence, Business Transformation, and Strategic Consulting assignments; Framework implementations (e.g. Balanced Scorecard, BCG, COBIT, ITIL, etc.); Content and Document Management (ECM/WCM) initiatives; ERP and CRM assessments, and rollouts ; Systems Architecture design and Cyber Security audits. Chris is co-author of the critically acclaimed “History of the Internet: 1843 to the Present” as well as a contributor to the “Encyclopedia of Computers and Computer History” and the “Encyclopedia of New Media.” In addition heis a member of several industry organizations (e.g. ISACA, IEEE, AMA) frequently writes articles, and is a sought after public speaker.

  • What Happens to Revenue Marketing When it Reports to Sales?

    in Marketing

    Join us as Carly Brantz, Director of Revenue Marketing at SendGrid shares what it's like on the "other side" (i.e. sales).  There seems to  be a mini trend in which Revenue Marketing is reporting to sales and Carly will share the pros and the cons of this move as well as lessons learned for both sales and marketing.

  • Guest | Traffic Masters Radio

    in Business

    Each week, Jan Riley, Founder of "You Create You" hosts an intimate short with guests from Directions U. Listen  
    Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

  • Retail's Lost Future: Manhattan Taxes, Rents, Requirements and the Internet

    in Business

    On June 3, my guest will be Robert S. Schwartz, C. Ped, president and CEO of Eneslow Pedorthic Enterprises, Inc, which operates Eneslow, The Foot Comfort Center, Eneslow Pedorthic Institute (EPI) and www.eneslow.com.  We will be discussing the future of retail in Manhattan in light of Borough taxes, rents and requirements, as well as the impact of the Internet.
    Eneslow, which was founded in 1909, has provided over 100,000 pairs of free shoes for the needy.  EPI, which opened in 1995 as an educational institute, offers courses on conservative foot care, foot health and overall wellbeing.  Additionally, it conducts events on the art and science of pedorthics and how it relates to improving people's lives. Eneslow trains third year podiatry students at the New York College of Podiatric Medicine, where Robert serves as an adjuct instructor in the department of Orthopedic Sciences. In 2009 Eneslow was named "Retailer of the Year" by the Manhattan Chamber of Commerce.  The following year Robert was named "Corporate Hero" by they New York Chapter of the Arthritis Foundation and in 2012 he was recognized by Tender Care Human Services for his generosity. We will be discussing Customer Retention.

  • This One is Just Right!

    in Marketing

    Join us as Christine Nurnberger, CMO of BottomLine technologies shares how the right Revenue Marketing team and organizational structure can create global competitive advantage.  Christine will share her lessons learned in structuring a highly effective global Revenue Marketing team and provide guidance on how to avoid talent and organizational traps.

  • Dealing with Tax Audits and Other IRS Issues

    in Business

    On June `0 my guest will be Anil Melwani, President of 212 Tax & Accounting Services.   212 Tax is a full service C.P.A. firm servicing the tax, accounting and consulting needs of individuals and businesses in the tri-state area. Their business clients span across several different industries including hospitality, nightlife, real estate, attorneys, doctors, and dentists.  They are large enough to handle the many accounting and tax issues that can arise at any time throughout the year. Yet they are pleased to always offer the personalized service that clients should expect from their accountant.
    With a passion for helping businesses reach their next level, their goal is to provide financial leadership, guidance and advice that you can really use to help you grow your business and become more successful. 212 Tax actively advises business owners on many issues outside the standard accounting relationship and in many cases serves as an outsourced CFO, handling business accounting services including bookkeeping, payroll and sales tax preparation. Additionally, they help individual clients understand how to proactively plan for the future

  • Strategically Aligning Revenue Marketing With a Three-Year Plan

    in Marketing

    Revenue Marketing transforms the role of marketing in a company from being a cost center to a revenue center. During this transformation, where and how marketing aligns to company strategy can and should change significantly. Join us as Beki Scarbrough, VP, Integrated Marketing at CA discusses how and why she built a 3-year strategic plan for Revenue Marketing.  Beki will share lessons learned that you can put into place for your own long-range plans.    

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