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  • Everything You Always Wanted to Know About Lists and Media Selection but Were A

    in Business

    It's time to stop looking at quantity and start seeking quality. You can start by realizing that - at the end of the day - you are not building a list, you are building a community!
    Getting to Know Your List
    Accompanying your printout of list and media choices should be a data card. Data cards contain standardized information on all media and lists.
    Purchase Channel: This tells you whether the list is direct-mail sold, email lead generation, or compiled (i.e., the names were culled from directories).
    Average Unit of Sale (AUS): This is very important when selecting your list. If you are selling high-end riding lawn mowers that cost as much as $4,000 or more, you don't want a list of people who purchased only gardening gloves for $9.95.
    Universe Size: This is simply how large the list is. A list's universe size is an important consideration in making roll-out decisions.
    Not All Lists Are Created Equal There are basically two kinds of lists that you can market to:
    Hot Leads: People who have opted in to receive e-mails from you but have not yet made a purchase. They have taken the first step by saying they want information from you.
    Buyers: People who have opted in and have purchased one product from you.
    Peoplew ho need tolist en to this showa re entrepreneures, affiliates

  • Turning Someday Into Payday

    in Business

    The 10 Best Business Relationship Building Tips to Help Your Profits Soar!
    1.    Know something personal about the people you do business with. Some people don't believe in mixing business with pleasure.
    2.    Always be sincere. Has this ever happened to you? You are at a conference, and you meet someone in your industry.
    3.    Respond to colleagues in a timely manner. We are all busy. Someone else's biggest priority is usually not our own.
    4.    Always arrive on time.  Fashionably late does not exist in business.
    5.    Never use your children as an excuse. Many times the reason for not finishing a report or being late for a meeting very well may be because one of your children wasn't feeling well, or they couldn't find their homework or you forgot to pack school lunches.
    6.    Be Positive. No one likes to be around cranky people.  Beside the fact that cranky people take the fun out of things, it can be draining and counter-productive.
    7.    Know something about your potential business associate's company. If you are off to meet with a potential business associate, make sure you do your homework.
    8.    Never, ever gossip. Being known as a gossip is the fastest way to destroy business relationship.
    9.    Give more than you get. Karma does exist. If you are known as the WIIFM (what's in it for me) type, you need to work to change your image.
    People who should listen to this show are entrepreneurs

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