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  • Laura Gross: The Keys to Profitable Positioning

    in Business

    Laura Gross grew up in Queens and Long Island. She went to Boston University where she studied psychology and classical civilization. Afterwards she got her MA at Columbia University, Teachers College doing coursework in cultural anthropology, video production and more. She then turned a summer job into a 14-year career writing about financial services marketing at American Banker, eventuating  becoming the first woman on the masthead in 150 years, inventing the American Banker Consumer Survey and other features, writing the consumer chapter on deregulation in the Financial Services Handbook. Then she started doing what I'd been writing about -- at American Express and other financial services companies, including JPMorgan Chase, ChoiceTrade and Muriel Siebert & Co. In the middle of it all she got an MS in Chinese Medicine and is a licensed Acupuncturist. Today she owns her own consulting company TheLauraGross.com from which she helps all kinds and sizes of companies from the best-known brands in financial services to the smallest individual service providers, reimagine themselves, their products, services, web sites and marketing materials.
    About our discussion she says, "The keys to profitable positioning are: 1. Don't be linear functional. Think of the business, the product or service, and the customer as a synchronous whole.  What you offer. Who you are. Who you serve. How you do it.  Working together, these create a harmony that resonates throughout your business and your target market. 2. Study the competition and create a path where there is none. Monitoring the industry, the competition and the consumer of your products and services is the key to success.

  • How to Prepare Content Super F.A.S.T.

    in Business

    I want to share how to quickly write content without sacrificing quality and without overtaxing your brain. I've been using this concept for years. It's called "recycling" or "repurposing". The idea is fairly simple - The process of taking existing content and using it in another format or fashion. Recording mp3s of the content from an ebook and selling it as an audio product.   Extracting content from an ebook to your inbox magazine articles.   Converting the content of an ebook into a workshop or seminar presentation. How To Prepare Content Super F.A.S.T.™ There are four basic ways that I use the concept of "recycling" content in my own business which I describe by using the acronym F.A.S.T.™… F - FIND appropriate excerpts. A - ADD to free materials. S - SWIPE other people's content. T - TRANSCRIBE your rants.
    People who should listen are entrepreneurs, career coaches

  • Tools You Need to Start a Successful Business

    in Business

    You might be fascinated by an idea, but it’s not easy to launch a business and reap profits—especially not right away. According to Forbes, 8 out of 10 businesses fail within the first 18 months. Why? Because they run out of cash. And even if you are successful, you likely won’t see profits for 5 years
    1. Conduct market research
    Whatever your exciting new business prospect is, don’t get swayed by mere possibility.
    2. Figure out the start-up cost
    While your initial market research will give you a general sense of start-up costs, now is the time to dig into the numbers. Some estimates show that the cost of launching a business can reach $30,000, so make sure you take all factors into account.
    3. Start an LLC
    Once you’ve determined the viability of your business and product/service, start an LLC. You’ll have to submit articles of organization to your state’s Secretary of State. Usually, this costs between $40 and $900.
    4. Save for your living expenses
    Now that you’ve got some solid numbers, start saving. Along with the expenses associated with setting up and operating a new business, you need to be financially prepared to cover your living expenses for several months.
    5. Boost your credit score
    Before you dive into funding, you need to make sure your personal credit is solid. Why? That’s how banks and potential investors know you are a solid bet for a loan.
    People who should listen to this show are entrepreneurs, career coaches

  • 8 Steps to Making Sales Simple

    in Business

    Most of these experts were once like me (and maybe you, too). They were not naturally gifted or comfortable with sales. Fortunately, it’s a skill—one you can improve no matter what your starting point is.
    Over time, I’ve built a phone sales process for my workshops that goes something like this:
    Step #1 – “Hi! [Insert small talk].”
    This is where you connect with your client based on something they mentioned in an email or on social media.
    Step #2 – “Tell me more about your business.”
    Collect vital information.
    Step #3 – “Congratulations on launching a successful business! I’m wondering, though: What elements of running your business are still giving you pain? In what way are you still overwhelmed?”
    Discover pain points you can solve.
    Step #4 – “What would things look like in your business if you didn’t have to deal with these weaknesses?”
    Encourage the client to see the concrete benefits to a solution.
    Step #5 – “I think I have something that can help.”
    A perfect-for-them solution is often too good to be true, but the manager/rep will often be open to hearing what you have in store.
    Step #6 – “Great, let me tell you about the XXX we offer …”
    Explain the benefits of your product or service and what you actually deliver. Create an enormous amount of value to justify the customer’s investment.
    Still, the customer may balk …
    People who need to listen to this show are entrepreneurs

  • How to Give Away Great Content Without Giving Away the Store

    in Business

    It's something anyone who uses content marketing should ask themselves. The good news is, it's actually easy to keep a hold on that store and reap the benefits of publishing content. Here are a few examples that will illustrate how you can do this. Sell a Service by Explaining How to Find You If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market.
    Sell a Product by Selling the Why If you sell a consumer product, the same logic applies. You want the content to teach them why they need your product and enhance their experience of using your product.
    Sell Information Products with the What and Not the How If you sell information products, people think this is where it gets really tricky to control what you give away and what you sell, but it doesn't have to. There are a couple of ways you can approach this.
    Use Soft Endings One of the best ways to do this is with a "soft ending" to your essays. Most articles and essays end with a "hard ending."
    -eoplewho should listento y this show are entrepreneurs, career coaches

  • 7 Easy-To-Miss Signs You're Doing Better Than You Think

    in Business

    The following 7 signs are proof that you're doing better than you think - and we believe you'll be surprised at how many of these you can nod your head to: Sign 1. You don't let your ego stand in your way of your happiness.  
    You understand that we're all part of a whole instead of isolated individuals, and that we all need each other to survive and thrive.
    Sign 2. You find pleasure in the little things in life. You don't need the fanciest car or the latest iPhone to find happiness.
    Sign 3. You've learned from disappointment.   A wise man once said, "You must sacrifice the pains of yesterday if you wish to taste the delights of today."
    Sign 4. You have people in your life that you love and trust. You're blessed with people that love and support you, no matter how hard things get - and there's no way you're going to take them for granted!
    Sign 5. You know what's right for you. You have a clear vision of what you want (and what you don't want) in your life.
    Sign 6. You're always looking to be a better version of yourself. Even though you may not be exactly where you want to be in life, you're committed to constant self-improvement, evolution and introspection.
    People who should listen to this show are entrepreneurs, career coaches,

  • 5 Powerful Habits for Building a Growth Mindset

    in Business

    Unlike a fixed mindset, a growth mindset enables you to start living your dreams by taking away the limitations you put on your own abilities.
    Here’s where it starts:
    Remember that Failure Doesn’t Mean the End
    You don’t simply get up in the morning, run a 1,500-meter race, and win an Olympic goal.
    Take Pride in the Little Things
    The way you think about your achievements is indicative of how you see yourself. Prideful people boast about things that aren’t really worth boasting about.
    Embrace Challenge
    Life is full of challenges. Whether you’re trying to get up early on a Monday morning or learning a new skill or hobby, challenges are part of life.
    Choose Your Words Carefully
    The importance of how you speak to yourself and the people around can’t be stressed enough.
    Remember That YOU Control You
    At the end of the day, your attitudes, your beliefs, and your perceptions all depend on YOU.
    People who should listen to this show are entrepreneurs, career coaching

  • 10 Tips for Doing Crowdfunding Right

    in Business

    1. Pick a crowdfunding site that fits your project
    Anymore, there are countless options for getting the cash you need to get your project started. But if you pick the wrong platform, your funding dreams may be dashed.
    2. Research the platform
    Having a place to collect dollars and cents isn’t enough to fulfill your dream of reaching crowdfunding success. The platform you pick needs to integrated social media functionality so that it’s easy to share and promote your project.
    3. Examine fees—closely
    Most crowdfunding sites ask for a percentage of your total crowd-sourced fund to keep the lights on. But that percentage can be unreasonable. Normal fees range between 6-13%—with some wiggle room. If you see a platform with fees above 20%, consider it a red flag
    4. Consider the benefit to the donor/funder
    Whether you’re collecting money for a charitable cause, like offering financial support for medical treatment, or pushing a profitable new idea, the guiding question should be the same: Why would the funder CHOOSE to give you money?
    5. Try to bring notable investors on board—even for small amounts
    Like any campaign, your goal is to get as many views and followers as possible. Consider the viral Ice Bucket Challenge—big names like Bill Gates, Oprah, Conan O’Brien, and dozens of others participated, growing the potential audience and interest a hundred-fold.
    People who should listen to this show are entrepreneurs, small business owners

  • Everything You Always Wanted to Know About Lists and Media Selection but Were A

    in Business

    It's time to stop looking at quantity and start seeking quality. You can start by realizing that - at the end of the day - you are not building a list, you are building a community!
    Getting to Know Your List
    Accompanying your printout of list and media choices should be a data card. Data cards contain standardized information on all media and lists.
    Purchase Channel: This tells you whether the list is direct-mail sold, email lead generation, or compiled (i.e., the names were culled from directories).
    Average Unit of Sale (AUS): This is very important when selecting your list. If you are selling high-end riding lawn mowers that cost as much as $4,000 or more, you don't want a list of people who purchased only gardening gloves for $9.95.
    Universe Size: This is simply how large the list is. A list's universe size is an important consideration in making roll-out decisions.
    Not All Lists Are Created Equal There are basically two kinds of lists that you can market to:
    Hot Leads: People who have opted in to receive e-mails from you but have not yet made a purchase. They have taken the first step by saying they want information from you.
    Buyers: People who have opted in and have purchased one product from you.
    Peoplew ho need tolist en to this showa re entrepreneures, affiliates

  • These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

    in Business

    Since I have consulted for several of the largest cause marketing clients in this "world" for the last couple of years, I not only knew a little something about this, I wholeheartedly embraced it. What Is Cause Marketing? Cause marketing refers to a type of marketing that involves the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
    Cause marketing differs from corporate giving (philanthropy), because the latter generally involves a specific donation that is tax deductible. Cause marketing, on the other hand, is a marketing relationship that's not necessarily based on a donation.  
    Answer the "Why" Before It's Asked Like any good marketer (cause or not), TOMS answers the question "WHY SHOES?" before it's even asked. TOMS lets its potential buyers know that wearing shoes protects against a disease called podoconiosis, a debilitating and disfiguring disease.
    3 Keys for Business Growth  
    Like many great companies, TOMS grew out of a vision to make the world a better place. The company was able to create and implement this mission by combining traditional direct-response marketing with new media efforts.
    1. Increase your number of customers. 2. Increase the number of purchases they make. 3. Increase the average amount they spend on each purchase.
    people who should listentothis   show are entrepreneurs, career coaches

  • Turning Someday Into Payday

    in Business

    The 10 Best Business Relationship Building Tips to Help Your Profits Soar!
    1.    Know something personal about the people you do business with. Some people don't believe in mixing business with pleasure.
    2.    Always be sincere. Has this ever happened to you? You are at a conference, and you meet someone in your industry.
    3.    Respond to colleagues in a timely manner. We are all busy. Someone else's biggest priority is usually not our own.
    4.    Always arrive on time.  Fashionably late does not exist in business.
    5.    Never use your children as an excuse. Many times the reason for not finishing a report or being late for a meeting very well may be because one of your children wasn't feeling well, or they couldn't find their homework or you forgot to pack school lunches.
    6.    Be Positive. No one likes to be around cranky people.  Beside the fact that cranky people take the fun out of things, it can be draining and counter-productive.
    7.    Know something about your potential business associate's company. If you are off to meet with a potential business associate, make sure you do your homework.
    8.    Never, ever gossip. Being known as a gossip is the fastest way to destroy business relationship.
    9.    Give more than you get. Karma does exist. If you are known as the WIIFM (what's in it for me) type, you need to work to change your image.
    People who should listen to this show are entrepreneurs

About Business

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