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  • Interested in Buying a Home? Worried About the One You Own?

    in Finance

    Real Estate prices are higher than ever. Should you buy, hold or sell?
    Over 7 million people lost their homes in the Great Recession, and 5.4 million are still severely underwater, according to RealtyTrac.com. Are you making the bank rich, trying to pay off an underwater mortgage, while you're living in the poor house? One subscriber is paying $1.8 million on a home worth $850,000 and he is already above retirement age. There are far better solutions than this.
    Millennials are postponing their home purchase, due to high college loan debt. Meanwhile, they are making the landlord rich, instead of taking the wonderful and large mortage interest tax write-off, while building up their own equity. Wisdom is the cure. Time-proven solutions will be shared in this podcast. Feel free to share freely with your friends and family. With over 1/3 of Americans in debt collections, chances are very high that someone you know and love needs this information now.
    Call 310-430-2397 to learn more about our 3-day life transformational investor educational retreats. Visit http://nataliepace.com/ or email info @ NataliePace.com to learn more.

  • How to Master Your Ego and Reach Your Full Potential

    in Business

    “History is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition,” reminds Ryan Holiday in his book, “Ego is the Enemy.”
    Make no mistake. Your ego is one of your greatest mental enemies in life.
    Your Strengths
    1) Your Persistence
    You never give up.
    The world has thrown everything at you: Heartbreak, chaos, tragedy, career and business setbacks, and daily obstacles. But you’ve never given up.
    2. Your Generosity
    My friend Yanik Silver once told me, “You cannot out-give the universe.” Well, if anyone’s tried, it’s you. Your heart shines through in good times and in bad. You’re always there for everyone.
    Your Weaknesses
    1. You Forget About You
    You’ll do anything to take care of the people around you, but you forget to take care of you.
    2. You Hold Back
    People are out there “crying themselves to sleep” because they don’t have your help. You know it. You’ve heard them. And yet you’re still not being the leader that you can be for your team or your customers.
    3. You Are Being a Pushover
    You’ve done so much great work in your industry. People owe you. Yet you’re afraid to ask what you are worth. This is holding you back from enjoying the wealth and personal growth you deserve.
    People who should listen to this show are entrepreneurs, career coaches

  • Here's What It Takes to Write an A+ Headline that Sells

    in Business

     
    The process for writing your headline is completely different than the process for writing any other part of your sales letter.
     
    Here's my easy five-step process that works! #1 Write 100 Headlines, Then Choose One Most world class copywriters write 50 to 100 headlines for any given sales letter they're tasked with writing. Only after completing all of these headlines do they choose the one they finally use.
    #2 Use a Combination of Original and Swiped Concepts If you want to write great copy, having a great swipe file is essential. Inside your swipe file should be dozens of potential ideas for attention catching headlines.
    #3 Space Out the Writing Write a few headlines in the beginning, when you're just starting the letter. Then write a few more as you're writing the body copy.
    #4 Read Them Aloud Read your favorite headlines aloud and see how they flow. Often you will identify misplaced words when you hear the headline out loud.
    #5 Selecting the Final Headline Once you've written out a wide range of headlines, let it sit for a few days. This will help sever any emotional preferences you may have attached from the writing process.
    People who should listen to this show are entrepreneurs, career coaches

  • Natural Copywriting for (Way) More Sales

    in Business

    When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They're afraid if they don't get just the right (perfect) formula they won't sell a thing.
    Natural Copywriting Is a Conversation Pretend you're about to let a friend know about this great product, or service, or program you're about to write for and think about what you'd say to her.
    Elements of Persuasive Copy When writing copy, there are certain elements that are essential. And every one of them as a very specific job to do. Headlines: This is pretty much an essential element of most copywriting and has the most important job of all.
    Sub-headlines: So many writers don't use sub-heads and this is too bad. You see a subhead keeps the interest and curiosity flowing.
    Bullet Point & Numbered Lists: This too helps  break up small text but more importantly it helps move the reader down the page (closer to the sale). Testimonials: Testimonials are so important not only for credibility but also to make your reader feel like part of the community, part of the club. Benefits: Don't just talk about the product - talk about what the product will do for the reader. This includes things like: make more money, lose weight, be happier, etc. Product Details: Include items like the number of pages, format, warranty, pricing, etc. Include it all, and make sure the reader feels good about the "deal". Peoplewho  should listen to thissh ow are entrepreneurs, solopreneurs

  • Laura Gross: The Keys to Profitable Positioning

    in Business

    Laura Gross grew up in Queens and Long Island. She went to Boston University where she studied psychology and classical civilization. Afterwards she got her MA at Columbia University, Teachers College doing coursework in cultural anthropology, video production and more. She then turned a summer job into a 14-year career writing about financial services marketing at American Banker, eventuating  becoming the first woman on the masthead in 150 years, inventing the American Banker Consumer Survey and other features, writing the consumer chapter on deregulation in the Financial Services Handbook. Then she started doing what I'd been writing about -- at American Express and other financial services companies, including JPMorgan Chase, ChoiceTrade and Muriel Siebert & Co. In the middle of it all she got an MS in Chinese Medicine and is a licensed Acupuncturist. Today she owns her own consulting company TheLauraGross.com from which she helps all kinds and sizes of companies from the best-known brands in financial services to the smallest individual service providers, reimagine themselves, their products, services, web sites and marketing materials.
    About our discussion she says, "The keys to profitable positioning are: 1. Don't be linear functional. Think of the business, the product or service, and the customer as a synchronous whole.  What you offer. Who you are. Who you serve. How you do it.  Working together, these create a harmony that resonates throughout your business and your target market. 2. Study the competition and create a path where there is none. Monitoring the industry, the competition and the consumer of your products and services is the key to success.

  • How to Prepare Content Super F.A.S.T.

    in Business

    I want to share how to quickly write content without sacrificing quality and without overtaxing your brain. I've been using this concept for years. It's called "recycling" or "repurposing". The idea is fairly simple - The process of taking existing content and using it in another format or fashion. Recording mp3s of the content from an ebook and selling it as an audio product.   Extracting content from an ebook to your inbox magazine articles.   Converting the content of an ebook into a workshop or seminar presentation. How To Prepare Content Super F.A.S.T.™ There are four basic ways that I use the concept of "recycling" content in my own business which I describe by using the acronym F.A.S.T.™… F - FIND appropriate excerpts. A - ADD to free materials. S - SWIPE other people's content. T - TRANSCRIBE your rants.
    People who should listen are entrepreneurs, career coaches

  • Tools You Need to Start a Successful Business

    in Business

    You might be fascinated by an idea, but it’s not easy to launch a business and reap profits—especially not right away. According to Forbes, 8 out of 10 businesses fail within the first 18 months. Why? Because they run out of cash. And even if you are successful, you likely won’t see profits for 5 years
    1. Conduct market research
    Whatever your exciting new business prospect is, don’t get swayed by mere possibility.
    2. Figure out the start-up cost
    While your initial market research will give you a general sense of start-up costs, now is the time to dig into the numbers. Some estimates show that the cost of launching a business can reach $30,000, so make sure you take all factors into account.
    3. Start an LLC
    Once you’ve determined the viability of your business and product/service, start an LLC. You’ll have to submit articles of organization to your state’s Secretary of State. Usually, this costs between $40 and $900.
    4. Save for your living expenses
    Now that you’ve got some solid numbers, start saving. Along with the expenses associated with setting up and operating a new business, you need to be financially prepared to cover your living expenses for several months.
    5. Boost your credit score
    Before you dive into funding, you need to make sure your personal credit is solid. Why? That’s how banks and potential investors know you are a solid bet for a loan.
    People who should listen to this show are entrepreneurs, career coaches

  • 8 Steps to Making Sales Simple

    in Business

    Most of these experts were once like me (and maybe you, too). They were not naturally gifted or comfortable with sales. Fortunately, it’s a skill—one you can improve no matter what your starting point is.
    Over time, I’ve built a phone sales process for my workshops that goes something like this:
    Step #1 – “Hi! [Insert small talk].”
    This is where you connect with your client based on something they mentioned in an email or on social media.
    Step #2 – “Tell me more about your business.”
    Collect vital information.
    Step #3 – “Congratulations on launching a successful business! I’m wondering, though: What elements of running your business are still giving you pain? In what way are you still overwhelmed?”
    Discover pain points you can solve.
    Step #4 – “What would things look like in your business if you didn’t have to deal with these weaknesses?”
    Encourage the client to see the concrete benefits to a solution.
    Step #5 – “I think I have something that can help.”
    A perfect-for-them solution is often too good to be true, but the manager/rep will often be open to hearing what you have in store.
    Step #6 – “Great, let me tell you about the XXX we offer …”
    Explain the benefits of your product or service and what you actually deliver. Create an enormous amount of value to justify the customer’s investment.
    Still, the customer may balk …
    People who need to listen to this show are entrepreneurs

  • How to Give Away Great Content Without Giving Away the Store

    in Business

    It's something anyone who uses content marketing should ask themselves. The good news is, it's actually easy to keep a hold on that store and reap the benefits of publishing content. Here are a few examples that will illustrate how you can do this. Sell a Service by Explaining How to Find You If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market.
    Sell a Product by Selling the Why If you sell a consumer product, the same logic applies. You want the content to teach them why they need your product and enhance their experience of using your product.
    Sell Information Products with the What and Not the How If you sell information products, people think this is where it gets really tricky to control what you give away and what you sell, but it doesn't have to. There are a couple of ways you can approach this.
    Use Soft Endings One of the best ways to do this is with a "soft ending" to your essays. Most articles and essays end with a "hard ending."
     
     
    -eoplewho should listento y this show are entrepreneurs, career coaches

  • 7 Easy-To-Miss Signs You're Doing Better Than You Think

    in Business

    The following 7 signs are proof that you're doing better than you think - and we believe you'll be surprised at how many of these you can nod your head to: Sign 1. You don't let your ego stand in your way of your happiness.  
    You understand that we're all part of a whole instead of isolated individuals, and that we all need each other to survive and thrive.
    Sign 2. You find pleasure in the little things in life. You don't need the fanciest car or the latest iPhone to find happiness.
    Sign 3. You've learned from disappointment.   A wise man once said, "You must sacrifice the pains of yesterday if you wish to taste the delights of today."
    Sign 4. You have people in your life that you love and trust. You're blessed with people that love and support you, no matter how hard things get - and there's no way you're going to take them for granted!
    Sign 5. You know what's right for you. You have a clear vision of what you want (and what you don't want) in your life.
    Sign 6. You're always looking to be a better version of yourself. Even though you may not be exactly where you want to be in life, you're committed to constant self-improvement, evolution and introspection.
    People who should listen to this show are entrepreneurs, career coaches,

  • 5 Powerful Habits for Building a Growth Mindset

    in Business

    Unlike a fixed mindset, a growth mindset enables you to start living your dreams by taking away the limitations you put on your own abilities.
    Here’s where it starts:
    Remember that Failure Doesn’t Mean the End
    You don’t simply get up in the morning, run a 1,500-meter race, and win an Olympic goal.
    Take Pride in the Little Things
    The way you think about your achievements is indicative of how you see yourself. Prideful people boast about things that aren’t really worth boasting about.
    Embrace Challenge
    Life is full of challenges. Whether you’re trying to get up early on a Monday morning or learning a new skill or hobby, challenges are part of life.
    Choose Your Words Carefully
    The importance of how you speak to yourself and the people around can’t be stressed enough.
    Remember That YOU Control You
    At the end of the day, your attitudes, your beliefs, and your perceptions all depend on YOU.
    People who should listen to this show are entrepreneurs, career coaching

About Business

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