Chalene talks about understanding your niche and targeting your messages to a specific audience. She also defines what it is to “overniche” yourself - narrowing your topics and customer experiences to the point that there are too few opportunities to engage and to few people to interact with. You’ll get some tips to help you explore and understand your potential lifers so that you can target your message to the right amount of people.
Also, Chalene answers the question, “Can you leverage one social media platform to grow a new social media account?” It’s about understanding the customer experience and understanding what your overall objective is - most likely, driving potential customers to your website or opt-in page. Chalene also suggests some questions you can ask your audience to help increase engagement and, hopefully, shares on Facebook, Instagram, YouTube, and Pinterest.
Remember that you can ask Chalene questions at www.chalenejohnson.com/askchalene.
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