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Broadcast Emails & Investing in Business Development and Getting Organized

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We all know that the Internet has the answer to almost any question, so why should you bother paying for an online academy or seminar? Well, because it saves you time and money. In this episode, Chalene answers a question about online academies and outlines two or her own programs -  Marketing Impact Academy and Smart Success Seminar - and offers insights into which one may be more valuable for you. Smart Success Seminar is about developing systems to help yourself be more organized and better prepared to grow your business (virtual assistants, outsourcing, file management, etc…). Marketing Impact Academy is for the organized ones who are looking for new methods to reach more people (webinars, opt-ins, etc…). 

Chalene discusses how she manages her email list and how she decides who to email. By using CRMs like Infusionsoft or iContact, she is able to determine how people entered her email and then tailor messages for them. Besides understanding who gets which emails and calls-to-action, Chalene describes something she has termed the “customer journey” - how is a potential new client moved from joining the email list to actively choosing to sign-up for a new program or service.

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