The first listener question is “Without a huge Facebook following, how do you get your “freemium” (lead magnet, opt-in) in front of more people?”
Chalene discusses the importance of growing your list a few people at a time through steady and persistent work. She also explains how you can convert your email list into useful Facebook Ad demographics that will target the right people. Chalene also shares some thoughts on the types of engagement you should encourage through your Facebook ads.
The second listener question focuses on developing cross-promotional opportunities without a large email list. Chalene discusses how to use Instagram to find and develop the relationships needed to get the ball rolling. She also talks about contacting related companies, making affiliate praetorships, and partnering with other brands or individuals with products and/or services that both of your audience will benefit from.
Basically, there’s a TON of great stuff in here about growing your list and getting your ideas out into the world.
Want a link to The Chalene Show? TEXT the letters TCS to 949.565.4337.
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