Online relationships are built the same way as offline ones. You meet one friend; they introduce you to someone else, and so on. Technology only speeds up this process, and gives you access to people you might otherwise not be able to meet, but it doesn't change how relationships are formed.
There is no point, from a business perspective, of amassing thousands of names if you have no relationship with them. If you are building your online communities, one of the best things you can do is to get them into closer connection with you right away. You want to bridge the digital gap.
Listen in to my conversation with Rachna Jain, PsyD ~Chief Profitability Strategist. The Author of Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity
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