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Business SoapBox- lessons from Amy's Baking Company

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Amy's Baking Company can only be described as an object lesson in what NOT to do if you want to protect your brand online and in social media.

If you haven't heard about this episode of Ramsay's Kitchen Nightmares yet, you probably will soon, as the firestorm in social media that the company generated when they engaged the commentors on social networks has been one for the record books.

What lessons have YOU learned about social media from this or your own experiences in engaging with negative commentors on your social sites?

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