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How to Create An Effective Elevator Pitch

  • Broadcast in Business
Brighter Business Empower

Brighter Business Empower


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First, what is it and why do you need to know about it?  As a business owner, it could be the most powerful tool you do to move your company to the next level.  An elevator pitch is a brief persuasive speech that will ignite the conversation on what you and your company is all about.  The tough part, a good elevator pitch should be no longer than that short elevator ride to the next floor.  You only have about 20-30 seconds to get it all out. 

Here are the top 3 things your elevator pitch should be.  Interesting.  Memorable.  Precise & Compact.

It needs to explain what makes you and your company worth doing business with.   Make it unique and make it stand out.  Easier said than done!  If you are a small business owner you may be thinking, I can’t do public speaking.  But in the world of networking it’s a powerful way to connect with your customers and potential strategic partners. 

Christina Rowsell will guide you through the process of creating your elevator pitch to get heard.  Christina has over 20 years of public speaking.  She can help you come up with an elevator pitch that will have people remembering you and what you do!  You can read more in Christina's article in the 2nd Issue of the Brighter Business Empower Magazine HERE!  To learn more about Christina, visit her online at www.christinarowsell.com