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In an age when purchasing is done through RFP contests, recruitment by HR firms on LinkedIn, and business searches done online, is business networking really as important as it once was?
The short answer is yes, and I’ll tell you why.
A friend said to me once: “Your network is your net worth,” an idea advanced by Porter Gale in her book of the same name. I have realized that this sentiment is certainly on point, even if it’s not a direct equation.
Your network is a reservoir of value that will help you solve problems, receive support, find the right people, and ultimately grow your business. In an age where much more communications happen digitally, it is more important than ever to actually make human connections.
Scott Crockatt is the Marketing Communications Director for the Calgary Chamber of Commerce, a role he considers to be the head cheerleader for Calgary’s businesses. Every day Scott looks to tell the stories of Calgary businesses – their successes and what’s keeping them up at night – in an effort to improve the business environment and help them be more successful.
Read more in Scott's article in the Brighter Business Empower Magazine HERE.
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