The biggest mistake you can make with content marketing is to assume that the reader cares about your content. She doesn’t. But, she does care a lot about useful information that helps her solve her problems and needs.
Marc Binkley will give you tips to make your content more useful and gain more attention.
Marc is the founder of Sleeping Barber. He helps organize companies, like yours, to beat the competition by teaching you how to adapt to the modern media world and learning from your digtially netowrked customers. Check out more ideas from Marc on his blog www.sleepingbarber.com.
You can also read his article in the FREE Brighter Business Empower Magazine HERE.
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