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David Aaker, Vice Chairman of Prophet

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Brian Sewell

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In today's episode of the Brian Sewell Show we’ll learn from one of the nations leading marketing guru’s:

  • What makes a strong brand, a strong brand?
  • How does a company make their competitor irrelevant?
  • How do you find the right concept to create a new category or subcategory?
  • What are the challenges to creating new categories or subcategories?

David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Brand Relevance: Making Competitors Irrelevant, and others including: Spanning Silos: The New CMO Imperative, Managing Brand Equity, Building Strong Brands, Developing Business Strategies, Brand Leadership, Strategic Market Management, From Fargo to the World of Brands, and Brand Portfolio Strategy. Follow David on Twitter.

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