I have previously discussed the confusion around what women want and the dissatisfaction they face in modern dating (here). I have explained how this creates a double-bind, no-win situation for men as well (here). Ultimately, this leaves everyone feeling afraid and reluctant to date (here). The confusion leads to ideas such as nice guys finish last (here), the friend zone (here and here), and difficulties with male/female friendships too (here). Underlying this confusion are the mixed messages sent in modern society. Both men and women are uncertain about what women want. Is it the "nice guy" who treats a woman well, provides for her, and takes care of her needs? Or, is it the "bad boy" who is masculine, sexy, and makes a woman's heart race?
WHAT WOMEN IDEALLY WANT:
Good Genes – Men who were more masculine, physically attractive, good looking, fit, and high in sex appeal. Good Investment Ability – Men with high potential income, good earning capacity, educated, and older than the woman herself. Good Partner – Men who want to be a loving partner
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