There are a lot of moving parts to any information marketing business and you have to decide which of the hats you want to wear, which you're going to outsource, and which you're going to assign to a team member. For those tasks you decide to outsource or have someone on your internal team handle, how do you monitor the results? In this week's episode the guys share a first hand case study where the lack of accountability and control cost a company big bucks.
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