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The Lassie comeback...as a salesman?

  Broadcast in Marketing

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Tynicka and Liz talk about Dreamwork's campaign to bring Lassie back to the forefront...to sell stuff.

NY Times "Lassie as Salesdog" http://www.nytimes.com/2014/08/17/business/media/lassie-as-salesdog-one-more-trip-to-the-well.html?ref=todayspaper&_r=1

Lassie visits Parade Magazine to promote Save the Children partnership http://parade.condenast.com/333015/parade/333015/

Lassie stop on comeback tour: Ryan Seacrest: http://www.dailymail.co.uk/tvshowbiz/article-2726982/Lassie-prepares-make-comeback-help-Ryan-Seacrest.html

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lassie
branding
rebranding
dreamworks
comeback
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