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Brandzillas Brief: monster brands (July 22, 2014) Crafting the Perfect Tagline

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Tynicka Battle and Liz Nickles discuss how to craft the perfect tagline for your business

Top 5 ways to identify the ideal tagline:

1. Keep it simple, but most importantly, keep it short (2-5 words)
2. Address your customer's needs
3. Be unique (say what your competitors are not saying)
4. Stay away from trendy phrases or buzz words (keep it colloquial)
5. Make sure it sounds GREAT! Does it roll off the tongue?

Great examples:
Just Do It
Gold Milk?
Betcha Can't Eat Just One
I'm Lovin' It

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33535/10-Companies-That-Totally-Nailed-Their-Taglines.aspx  

There is a growing debate that maybe taglines are obsolete. http://www.adweek.com/news/advertising-branding/death-tagline-152255

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