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The Importance of Influence

  • Broadcast in Technology
Brand Matters

Brand Matters


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Looking into 2018, influencer strategy will continue to be a vital skill for marketers to learn to support their brands. Measurability and ROI are essential to influencer marketing, and brand strategists need to collaborate with marketing and PR teams to fit the right influential voices into their plans everywhere from social media to events.

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16 Skills Every Marketing Pro Should Master In 2018