Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

T is for Treasure: Amazon's Treasure Truck Branding

  • Broadcast in Technology
Brand Matters

Brand Matters


Follow This Show

If you liked this show, you should follow Brand Matters.

Brand Matters this week looks at Amazon's Treasure Truck initiative and how it's selling an experience rather than a product. For a company that hasn't been known for good customer service, it's a refreshing effort to add some fun and delight to the Amazon shopping experience.