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The Worth of a Brand

  • Broadcast in Technology
Brand Matters

Brand Matters

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This week's episode takes a look at how to value a brand from a consumer perspective. When a T-Mobile fan offered to get a visible T-Mobile logo tattoo in exchange for an iPhone 8, CEO John Legere jumped at the chance. We look at what T-Mobile did right to build a brand that generates this unique kind of publicity.

Show links:

Android Authority: Would you tattoo a T-Mobile logo on your arm for a free phone? One man did
Twitter: #TattooforPhilip 

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