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Brand Matters

Brand Matters

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A weekly show about branding and technology.

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Brand Matters this week looks at Amazon's Treasure Truck initiative and how it's selling an experience rather than a product. For a company that hasn't been known for good customer service, it's a refreshing effort to add some fun and... more

Introducing the new Brand Matters show logo. We took the concept of a cattle brand and brought it into the digital age with a bit of bling. Show producer Sebastian Liu shares his thought process behind the graphic.

This week's episode takes a look at how to value a brand from a consumer perspective. When a T-Mobile fan offered to get a visible T-Mobile logo tattoo in exchange for an iPhone 8, CEO John Legere jumped at the chance. We look at... more

For Brand Matters episode 6, we look at Google's fun new pop-up donut shops for the Google Home Mini and examine the latest mobile app trends from China that could head overseas. Show links: Donuts with Google eMarketer: What Makes... more

Brand Matters goes over the With a Little Help from my Fans panel from Mondo NYC, discussing how data drives fan engagement to help you increase your fan base. We also look at Google's brand effectiveness for its October 4th Pixel 2... more

For Episode 4, Josh Ong discuss the topic of Fans Take Center Stage from this week's Digital Music Forum panel. The show looks at the increasing importance that fans play in your digital strategy, and how to treat them as... more

For Episode 3, we take a look at brand stories from Tesla and Netflix that show how a brand can demonstrate empathy, accessibility, and action to build a stronger connection with the public. Plus we also look at 3 practical tips for live... more

Two major phones launched this week —iPhone X vs. Xiaomi Mi Mix 2, and we think one brand came away the winner. We also discuss the importance of internal communications for your brand.

The Brand Matters podcast is a new technology show hosted by Josh Ong, director of Global Brand Strategy & Communications, at Cheetah Mobile. The weekly show will discuss all things branding and technology. Today for Episode... more

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