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Bottled Business Sense provides practical business perspectives that uniquely emphasize both legal and media marketing strategies to protect and insure the longevity of your business. Whether you’re trying to provide a startup business with some level of stability, or an established business with fool-proof asset and estate protection, or simply attempting to get a better return for your business marketing dollars, Bill Bernard and Rick Moscoso will expose potential pitfalls to insure the security and growth of your business, free from unwanted expense and the threat of litigation. You’ll learn how to implement marketing and protection tools equal to those used by today’s most successful corporations. *All calls answered during live shows will be responded to in the comments section under that show at: http://www.bottledbusinesssenseshow .com

On-Demand Episodes

Is your marketing stagnant? Does it seem a bit dated and uninteresting to your target audience? What strategies do you need to consider in order to refresh your messaging to your your target market? Rick and Bill discuss 4 simple ways that... more

Bill and Rick explore employer-employee concerns over the implementation of drug testing and when physical exams are required in the workplace. Learn when and how they are proper in terms of being both statutorily compliant and... more

In this show honoring our veterans, Bill and Rick discuss the incredible degree of involvement our service men and women have in the workforce, as well as the training and development programs available to vets and their families and how... more

In today's world of marketing, attracting new customers is a continual struggle for many businesses. From the time and expense of investing in services that may not work to the uncertainty of feast and famine revenue swings, effectively... more

In order to uphold a covenant not to compete, a contract for sale of a business may not circumvent California's deeply rooted public policy favoring open competition. Otherwise, the non-compete agreement is void. In this show, Bill... more

Bill and Rick explore the connection between business growth and the selection of resources available to assist the business owner in the management of his or her marketing plan. Various forms of outsourcing are examined as well as which... more

There's often some confusion about when a business or individual should file a fictitious business name. Doing Business As, better known as DBA, can be helpful if utilized under the proper circumstances. In this show, Bill and Rick explore... more

This show explores the some of the legal entanglements that may present themselves when you use social media as a vehicle to promote your business. Safeguards are often ignored and/or simply forgotten when trying to run and... more

These wonderfully unique documents, called "Powers of Attorney," are incredibly versatile, and yet are sometimes misunderstood as a viable substitute for a living trust. In this show, Bill and Rick explore the types of Powers of Attorney, their... more

In this show, we thought it would be useful to discuss some of the principle reasons why new businesses struggle when attempting to establish themselves in a competitive marketplace. Consequently, we explore basic foundational... more