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Pay Per Click Journalism

  Broadcast in Politics

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Jerry Pippin gives his impression of Pay per Click Journalism.

Internal documents obtained by WW show that a quota system is being put in place that calls for steep increases in posting to, and promises compensation for those employees who post most often.

The new policy, shown to the editorial staff in a PowerPoint presentation in late February, provides that as much as 75 percent of reporters’ job performance will be based on measurable web-based metrics, including how often they post to

Beat reporters will be expected to post at least three times a day, and all reporters are expected to increase their average number of posts by 40 percent over the next year.

Pay Per Click Journalism
Quotas and Incentive Pay