Booked Solid Friday with Trish Lambert and Lou Bortone: Brand Or Be Damned!

Brand or Be Damned! Why Your Personal Brand is More Important Than Ever.

Do you have a brand? Do you know what it is? Can you clearly communicate your brand?

Join Certified Book Yourself Solid Coach Trish Lambert and personal brand expert (and Certified Book Yourself Solid Coach) Lou Bortone as they talk about the importance of a strong personal brand. They will go from soup to nuts as they establish what exactly is a personal brand, then go on to discuss how to get that brand out into your market FAST through strategies that include social media and online video. It will be a value-packed half hour, no doubt about it!

Lou Bortone grew up in the TV industry and has been involved in all aspects of the entertainment business for more than 20 years. After working in television and radio in Boston, Lou landed his first entertainment industry gigas National Promotion Manager for E! Entertainment Television in Hollywood. Later, Lou rose up the ranks at the Fox Kids Network, eventually becoming a Senior Vice President at Fox Family Worldwide, then a division of Fox. Today, Lou is a writer, producer and online branding consultant who teaches entrepreneurs how to build breakthrough brands on the Internet, with services such as online video branding, brand coaching and creative support. Lou also produces a weekly unique and light-hearted videoblog called LouTube. www.LouTubeVideos.com

Lou’s website is at: www.OnlineVideoBranding.com

This episode is hosted by Certified Book Yourself Solid Coach Trish Lambert, whose site is www.successinsweatpants.com