BTA Interviews Marketing Expert Jim Signorelli

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Want to learn how telling stories is a great marketing tool? Join Linda as she interviews marketing expert Jim Signorelli. He is also the Author of "StoryBranding: Creating Standout Brands Through The Power of Story", a book that shows that we can learn a great deal about successful brand marketing by studying the power of stories. As the CEO of ESW Partners, a marketing company based in Chicago, Jim has led the company to being awarded to the Inc. 5000 list for the last three years.