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aka RadioRed's guests: Michael Wex, Yiddish culture expert and author: "HOW TO BE A MENTSH (& NOT A SHMUCK)". In this age of Bernie Madoff scandals, Wex delivers a highly effective guide for happier and more compassionate living based on classic Jewish wisdom for everyone. Wex, who wrote Born to Kvetch, will discuss reasons behind the lack of mentshood today (re: Madoff); pursuing your happiness with honor and integrity; strategies for the ethical course of action in any situation; warning signs of schmuckiness; and examples of great contemporary mentshes. Linda Franklin: "DON'T EVER CALL ME MA'AM". The first Canadian woman to own a NY Stock Exchange seat, Linda managed an all-male trading department for a leading Wall Street investment firm. She traded-in The Old Boy's Club and started The Real Cougar Woman Club, determined to uncover the secrets and techniques that make women look and feel fabulous after age 40. Today she works with thousands of women, sharing those secrets and helping them unleash their Real Cougar.