FIR Books: Christopher Barger - The Social Media Strategist

Christopher Barger has spent more than a decade leading social media teams for some of the world's most visible organizations, including IBM and General Motors. 

Barger's first book is out. The Social Media Strategist: Build a Successful Program from the Insite Out (McGraw-Hill) promises to provide "the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations. The Social Media Strategist explains how to get legal departments to say "yes" to social media programs; get employees engaged without exposing the organization to risk; build "buzz" that parallels business goals; and avoid the internal turf wars that can doom new initiatives. " 

Join Christopher for a lively chat with FIR Book Review Editor Bob LeDrew and join the conversation!