What Boomers and Seniors want from Technology

Broadcast in Technology

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Jim Blue

Jim Blue


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What do Baby Boomers and Seniors want from Technology? These two age groups represent over 30% of the US population and growing.  Within the next 20 years, it is estimated that the number of people over 65 will DOUBLE!!  Baby Boomers and Seniors are the wealthiest, best educated, and most sophisticated purchasers of services and products.  Boomers don't want technology products that are complicated and cluttered with excessive features.  Join Jim Blue in a discussion on the type of products and services companies need to provide to target this market.